ABOUT US

  • MISSION

     To inspire, promote, advocate and educate all the participants of our games one person at a time.  We want every event to be a safe, entertaining and violence-free activity across the globe.

  • Goals

    By educating game participants, we will change the dynamics of their relationships during sporting events.  AMTR’s goal is to shift the stereotypes of officials in the community, which is often adversarial in nature, to a cooperative and more sportsmanlike end.

  • VISION

    Gives parents, fans, and coaches the opportunity to have quick references to the rules and plays that easily detail the spirit and intent of the rules.  It will also allow people an opportunity to place video clips and submit questions. 

Problem:

The unsportsmanlike behavior of game participants is contributing to a shortage of new officials.  Sporting events are now more violent than ever before in our history.  Many areas are now unable to provide adequate coverage for games.   This presents an issue of sustainability and safety.

Solution:

Through education, training and exposure to the rules and dynamics of the game to all participants, we seek understanding that will lead to a better gaming environment.  Utilizing multi-media platforms, we will create a better environment where games are more enjoyable and a learning experiences for all its participants.

  • We want you to join us in the journey of collaborating, educating and making a difference in our athletic events.

  • We will talk about everything from training, ref shortage, pay scales, game details and maybe the most poignant topic in most officials’ minds - the increasing amount of violence in sports.

  • This is a platform where we comfortably, respectfully and honestly talk about all things refereeing.

How can this help fans-parents (farents), coaches, players and other officials?

Gives parents, fans, and coaches the opportunity to have quick references to the rules and plays that easily detail the spirit and intent of the rules.  It will also allow people an opportunity to place video clips and submit questions.  Fans will receive feedback and rule translation of calls from an officials’ perspective in their sport.

Seeks to educate game participants in order to abide by a higher code of conduct so that all athletic events are fun and safe for everyone involved.  This ensures the highest level of performance by all.

Creates awareness programs that will serve as a mechanism to train fans, coaches, directors and officials on navigating conflict while modeling sportsmanlike behavior at all times.  We want to produce a positive impact every second, every minute of every quarter of EVERY game.  Positive encouragement from fans to players to coaches to officials creates a positive cause and effect that enhances performance all-around.

  • Education

    Aligned with AMTR’s mission to build safe, respectful, and equitable sport contests, our solution puts education first. We seek to replace ambiguity with shared standards—codes of conduct for all roles, practical toolkits and signage, and training that builds rules literacy, sportsmanship, and emotional regulation with every participant - parents, coaches, officials, and players. Because we believe when every role shares the same standards, language, and accountability, violence loses its oxygen.

  • Accountability

    Aligned with AMTR’s mission to build safe, respectful sports communities, we seek to adopt one standard for everyone—players, parents, coaches, officials, and administrators. Expectations are taught before the season, modeled during competition, and consistently enforced throughout each season. Respect isn’t optional, it’s mutual and essential; accountability is shared by all.

  • Hope

    Aligned with AMTR’s mission, we believe every game can end with handshakes, not headlines. By teaching one shared standard and the skills of respect, rules literacy, and emotional regulation, we seek to turn tense moments into teachable ones. The result is safer sidelines, confident officials, supportive coaches and parents, and kids who fall in love with sport again. AMTR’s hopeful blueprint equips every role, rewards respect, and restores when harm occurs - so violence declines, retention rises, and communities reconnect around the joy of the game.

AMTR will change the way WE cheer!